Over the past year, quiet luxury has been a buzzy trend in fashion thanks to HBO’s “Succession,” popping up on the runways and influencing shoppers to adopt understated, minimalist styles that exude a subtle popularity.

This trend has touched many facets of the fashion industry, including the bridal market and, more specifically, engagement rings, causing a shift in customer preferences that’s led to a rise in demand for minimal, yet eye-catching styles.

Quiet luxury is the “dominant” style in 2023, said Kristina Buckley Kayel, managing director and chief marketing officer at the Natural Diamond Council. “What is signature to it