Artificial intelligence (AI) promises to reshape the jewelry sector, ushering in transformative advances in design, manufacturing and retail. The pandemic’s push toward digitalization has helped drive this journey, according to Paola De Luca, founder and creative director of trend-forecasting agency The Futurist. While disruptive changes in AI may take five to 10 years to fully assimilate, he says, the industry is already witnessing a significant shift.

AI plays a multifaceted role in the industry, streamlining production, customization, 3D visualization, and photography, as well as enhancing the overall customer experience. It also contributes to market analysis, helps track and forecast data